Our Staff

Delivering First-Class Care

The staff at Weinberg Village become family to our residents, many of whom have been with us for over 20 years. It is common for our staff to care for generations of residents within one family.

The dedication of our team, the connections they form with our residents and their families, and their trust in one another are rare and beautiful.

Our Staff

Karen Birmingham
Executive Director

Karen Birmingham has been with Weinberg Village since 2013 and has been a Core Certified Assisted Living Administrator since 2016.

In her leadership role, she oversees the day-to-day operations, employee and resident relations, and regulatory compliance for the community. Her favorite part of the job is building relationships with residents and ensuring they are thriving.

Karen is a recipient of the 2019 Women of Distinction Award from Tampa Jewish Community Centers and Federation, honored for her dedication to Weinberg Village.

Karen was born and raised in the Tampa Bay area, where she raised her two children. Her favorite pastime is supporting the Tampa Bay Lightning and Rays.

Roberta Baer
Director of Sales and Marketing

Roberta Baer is committed to creating a warm, welcoming, and culturally rich environment for Weinberg Village residents and their families.

She brings her unique blend of skills, passion, and dedication to the senior and local Jewish community to enrich the lives of residents.

Roberta has a personalized approach to sales, helping families navigate the journey of finding the perfect home for their loved ones and ensuring every individual’s unique needs and preferences are met.

With a degree in counseling and social work from the University of Maryland, Roberta has a deep understanding of the social and emotional needs of seniors.

Cynthia Coffey
Wellness Director

Cynthia Coffey is the Wellness Director at Weinberg Village and manages the day-to-day healthcare operations. She ensures the residents are treated with respect and dignity and that each resident’s changing healthcare needs are met. In addition, Cynthia supervises the licensed nurses and direct care staff within the facility.

Cynthia truly enjoys her job and working with a team of caring staff to provide the quality care the Weinberg Village residents have become accustomed to. She brings 25 years of experience as a nurse, specializing in long-term care, hospice, and assisted living.

Cynthia is a Tampa native and the proud mom to two children and grandmother to two grandsons.

Ivania Rodriguez
Activities Director

Ivania Rodriguez comes to work daily to inspire Weinberg Village residents to engage in activities that help them thrive. Ivania is attracted to the distinct sense of community at Weinberg Village and enjoys being surrounded by kind, warm-hearted people, including fellow staff. 

The residents are always excited to see Ivania, who uses her versatile background in assisted living facilities and the arts, including theater, writing, and photography, to develop fun and unique projects, outings, and activities for residents. 

Travis Lian,
Executive Chef

Chef Travis Lian is passionate about food fusion and loves creating new recipes for the residents at Weinberg Village. He has been around the food dining industry for over 20 years. 

Chef Lian trained and developed his cooking skills throughout his travels to Asia and Europe, learning multiple cuisines from his mentors. He was the Culinary Director for three assisted living facilities for the past ten years. He is no stranger to delivering nutritious and balanced meals to seniors while understanding food’s role in their health and wellness.